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The “New Year Lucky Money” Fund-Raising Campaign |
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2011/2/11/ Friday |
On February 1,
2011, One Foundation held “New Year Lucky Money” fund-raising campaign in Shenzhen, and sent red envelopes with new year
lucky money to 2006 orphans and disabled children during the festival time. Meanwhile,
together with Tencent Micro-Blog and Kaixin001, One Foundation started the
online campaign with same theme to have net users participate in online
interaction and refuel the campaign. “New Year
Lucky Money”campaign received wide attention and positive
response both online and offline. Many Shenzhen residents came to the
fund-raising locations and made generous donation. A lot of net users left
online messages to express their wishes.
Staff workers
and volunteers of One Foundation visiting a cerebral palsy child, who has
basically restored the ability to act after treatment
On January 31,
one day before the campaign was launched, staff workers and volunteers of One
Foundation went to Shenzhen Welfare Centre, Shenzhen Shelian Social Services
Centre (Angels Home) and Shenzhen Autism Society, visited
and learnt health and family condition of the 4 orphans and disabled children
who will be aided through this campaign.
At 2:00p.m.
February 1, “New Year Lucky Money” fund-raising campaign unveiled the curtain at 4 locations in Shenzhen on
schedule. Many residents put red envelopes with new year lucky money as well as
their best wishes in the donation boxes, which added more warmth to this city
of love as it’s embracing the Spring Festival in the Year of Rabbit.
At Shenzhen Shucheng fund-raising location, Zhong Jianlin and his 8 years old
son Zhong Jinchen arrived early. After reading report on the newspaper, Zhong
brought his child and came specially for the donation. When being asked why he
brought his child here to do charity, Zhong said nowadays children know little
about poverty and suffering. He hopes to teach his child to cherish his happy
life and reach out for those in need through participating in such charity
event. Little Jinchen advanced part of his new year lucky money, put them into
a red envelope, and wrote “Happy New Year” on the envelope. “I’d like to
share my new year lucky money with other children”, he said. One Foundation also invited Jinchen, as donor representative,
to hand the donated money to the aided children with volunteers after the
campaign. At Yitian Holiday Square fund-raising location, Tangtang, who was
only 2 years and 5 months old, put a pile of small changes into the
donation box with her mother’s
help and said proudly “I
did something good.” Ms.
Zhang, who was pregnant for 2 months, donated on behalf of her baby. She wrote
down “Health and
Happiness” on the red
envelope.
At each fund-raising
location, there were 2 to 3 volunteers doing on site introduction and
coordination. They came from Pengxing Social Work Service, Dalang Home of Love,
and supporting team of Shenzhen Autism Society. Volunteer Hu Shuyan said in
addition to explain to the residents the purpose and significance of this
campaign, they wanted to tell them that no matter how much they donated, it’s a token of good will. So they gave a thank-you
card to every donor, which reads “dear
family member”. This adheres
to the concept of “One
Foundation, One Family”.
After each day of donation, staff workers of One Foundation would count the
money and saved it in the bank under the supervision of auditing volunteers
from Deloitte.
“New Year
Lucky Money” fund-raising campaign not only attracted many
donors to the site, but also inspired heated online discussion among net users.
Tencent micro-blogger A Meng wrote: I decided to donate the limited amount of
money I have for those in need, but my good will far exceeds the amount of
money.” Another micro-blogger angelye wrote: I always gave
red envelope to my parents for the past years since I started working. This
year I gave additional one to orphan.” Net
user Ai Lin of Kaixin001.com said he would get red envelope with New Year lucky
money for the last time this year, so he will donate 300 yuan for orphans and
disabled children. Over the short period of time, more than 50,000 net users
refueled the campaign and sent in their best wishes online.
As the advocator and practitioner of China’s philanthropy, One Foundation launched “New Year Lucky Money” fund-raising campaign to encourage
the One Family members to pay more attention to orphans and disabled children
during festival time, and bring them warmth and wishes through sending red
envelopes with lucky money. Working together with charity organizations for
orphans and disabled children in Shenzhen,
Sichuan and Yushu, One
Foundation will distribute 300 yuan New Year lucky money to each of the 2006 orphans and disabled children, a total of
601, 800 yuan. Starting from Lantern Festival, February 17, One
Foundation, volunteers and some donors will visit some aided receiving children
and distribute the red envelopes. Donation distribution will be completed
before March 28, and implementation of the project will be released by mid May.
To participate
in the campaign:
From February 1 to 17, you may learn about and participate in the
campaign through below channels:
Online Channel:
http://www.onefoundation.cn/daaiyasui/index.html
www.onefamily.org.cn
http://t.qq.com/yijijin
http://www.kaixin001.com/home/?uid=41245720
Aid Receiving
Organizations:
Shenzhen Welfare Centre (551), Welfare
Centre of Longgang District (330), Welfare Centre
of Baoan District (347), Shenzhen
Shelian Social Services Centre (Angels Home) (183), Shenzhen
Min Ai Disabled Children’s
Welfare Centre (61), Shenzhen Huayang Special Children Rehabilitation Centre
(102), Shenzhen Autism Society (112), Yushu No. 2 Primary School, Qinghai
Province (64), Children’s
Welfare Centre of Aba District (115), Kashi Welfare Centre, Xinjiang (66), Qujing
Children’s Welfare
Centre, Yunnan Province (75). Total: 2006
childre. |
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